Club chairman's update: Julian Tagg's Supporters' Trust AGM speech

November 21, 2019


This AGM speech has probably been one of the most difficult for me to write for a couple of reasons.


I’m sure you’re tired of hearing my voice – and what do I say that is differentand original from previous years? Of course there will be some repetition of things I have said over the last three years because they are still just as important now as they were then.


As ever, I will report on the progress of the club, its academy, its CITY Community Trust and my thoughts on how the current position but also the future looks for our club. Nick will speak of the Trust's integration into the three areas and your connection into our fan base.


We have heard the financial details and having been through 10 or 12 years of worrying about was going to happen next week or the week after... to be able to say that whilst there is still a mountain to climb, we have crossed the river and a positive bank balance, primarily due to academy player sales, affords us time to regroup, think and plan for the future. But there is still a lot of work to do.


In terms of the club board and the club staff, there is important and significant stability but also elements of change have been undertaken, they were much needed and as always dictated and driven by the need to progress.


Our new COO Justin Quick continues to show a work ethic which is over, above and beyond what is expected of him. That effort and commitment is mirrored by Andy Gillard, Mark Jenkins and the whole of the SJP team.


While there have been some changes upstairs, and by this I don’t mean the club, but the hospitality team, downstairs the backroom staff are the most cohesive effective and hardworking I have had the privilege to work with over the years.


The marketing and communications strategy continues to develop, and after a glowing report last year there are further improvements that again go beyond expectations, and bare comparisons way above our station and what is expect, and rarely accomplished, by a League 2 club.


As my personal focus has moved closer to the director of football role, and the further development of the academy, the natural outcome is that my influence becomes much more focused on these two areas.


There is no doubt that since the inception of the ‘four and four’ in the board room that the decision making and control and the running of the club gets ever closer. Much now, as is demanded by you the owners, is in the hands of the trust directors.


Whilst sometimes for me this feels uncomfortable, I must recognise that although I am a fan and a member of the trust, and have invested now 26 years into this club, ultimately I am an employee. I perhaps haven’t always seen it that way, because of my emotional dedication, but that is the reality.


The club board functions exceptionally well. Every individual more than pulls their weight and contributes fully. David Lee, to whom we are indebted for not only the fantastic development which is now coming into its own, but also his experience in board meetings to ensures greater focus and direction.


I’ve heard it many times that the trust membership wants accountability from the board. It now has absolute parity and it is undoubtedly and absolutely true, that in every decision and in every respect, let no-one be in any doubt that is now the case.


It was exactly the lack of that challenge and accountability that was a major cause of the hiatus at Bolton and the disaster at Bury. Please be reassured, because I hear some perhaps don’t believe it, our club board does hold everybody to account, something that, in my opinion, is missing in so many football clubs, and something that should be jealously guarded at Exeter City.


Playing aspects and the manager


Last year our manager had to hit the ground running, he inherited a squad and had no time to put his own together. I’m definitely never one to not want to get to the play-offs, and it was gutting to miss out by one point.


But missing out this summer gave Matt the opportunity to regroup and recruit, which he has done so dynamically, assembling a squad in his own name that measures to his standard and expectations.



So, although we may have missed the play-offs, I always look for the silver lining in any situation, and in this case, perhaps, that was it.


Our start to the season has been nothing less than exceptional. Regardless of our current position - although it was nice to be top of the league for much of the first part of the season - it is where we would all like to be at that time every year, and of course our target at the end. However, undoubtedly there will be tough times.


Underneath; foundations, intent, purpose and work ethic and integrity is what is important and what we should measure. In Matt Taylor we have all of those attributes and more.


I will talk of our focus and commitment to succession planning later but it’s extremely rewarding when your manager turns down what would have been significantly increased financial reward to stay with, as he says, a group of people he respects and trusts. It was also a pleasure to phone Lincoln and tell them to… ff....find another manager!!



Football, as I think we all know, is really like being on a gigantic roller-coaster; huge ups and downs most arriving least of all when you expect them.


Nigel Atagana's rehabilitation and return to fitness coincides with Lewis Ward breaking his arm, Nicky Ajose has a knee operation when Johnny Maxted gets a MOM award and three points v FGR …. we lose two games, and then annihilate a local team whose name slips my mind 4-0!!


The football roller-coaster will continue, no screaming (or booing please!). What we also all know is… you can’t get off!




And what of the academy, what’s to be said? Well of course we always talk about young players, and why not, but for a moment let’s look at some of the football staff succession planning, a perhaps unseen role that the academy plays quietly but hugely effectively.


  • Matt Taylor ex-player, employed as the under 23s academy coach, now manager.

  • Wayne Carlisle ex-player, employed as the academy’s coach educator, now assistant manager.

  • Dan Green ex-YT, elevated from under 18s coach to the boot room as the under-23s coach

  • Dan started at 10 years old, as did Arran Pugh a centre of excellence player, now Head of Academy  

It’s not an accident, and it’s not luck.


It’s not easy to replace that kind of coaching and managerial talent, especially when the success of the academy is an aspect that we are reliant on, but that work continues.