The Strategy Working Group (SWG) is a temporary working group, set up in January 2026, to focus on how the Trust can evolve to face the ongoing challenges of being a fan-owned Club in the current football landscape.
The primary goal is the development on a new long-term vision which sets a both a clear strategy for the Trust and a guiding path for the Club. It's aim is to present a new "Vision Statement" during Summer 2026, with a revised Trust Strategy to be presented at the next Trust AGM in Autumn 2026.
MEMBERS STRATEGY SURVEY
In April ‘26, the Trust published a Strategy Survey to all members. With over 1,800 respondents, this provided a rich set of data to inform the ongoing work of the SWG.
Included to the right is a link to the slides from the fans forum and a report detailed analysis of the verbatim comments. The Fans Forum presentation can be rewatched on the Club’s YouTube channel: https://www.youtube.com/watch?v=_2_HI8ON4Do